Selected work across gaming, fintech & beyond
Featured Work
Jagex Project Zanaris
Led UX for Old School RuneScape's first UGC platform achieving 100% task completion and 5.6/7 usability score. Showcased at RuneFest 2024 keynote whilst creating the first OSRS design system used across all future products.
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15gifts Guided Selling
Drove 61% conversion increase and 40x ROI across Vodafone, EE, O2, Three, Sky and Virgin Media. Delivered 1.1M+ personalized recommendations.
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Jagex Accounts
Redesigned RuneScape's account ecosystem achieving 100% adoption target, 98% import success, and 35% support reduction.
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SETL OpenCSD
Joined fintech startup as first designer achieving 98% task completion and 94% user confidence post-onboarding making Blockchain accessible.
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More Work
WTW Policy Summary
Built Willis Towers Watson's first Risk Intelligence app delivering 96% Excel reduction and 84% dashboard adoption
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Jagex Portfolio
Modernized Jagex Publishing Platform enabling third party title support, praised as "huge improvement" and "best looking front end for our games.”
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Jagex Publishing Vision
Defined and validated "North Star" vision for Jagex's multi-game platform revealing strong social feature demand influencing strategic roadmap.
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Experiments
SETL Exchange
A real-time digital trading platform for investment managers to buy and sell assets.
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SETL Truechain
An event recording service for financial institutions to prove the validity of Blockchain transactions.
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HUD Dashboard Concept
An experimental animation exploring how to visualise Blockchain operations for financial services clients.
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OSRS Membership
OldSchool RuneScape membership conversion experiments.
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