Lead Product Designer, helping customers turn user insights into competitive advantage.
Currently at Jagex, I've designed for millions of RuneScape players. Before that, I led UX design for guided selling tools that achieved 61% conversion increases for major telco brands. I specialise in gaming, SaaS platforms and Design Systems that help teams deliver quality at scale.
Jagex Project Zanaris
Led UX for Old School RuneScape's first UGC platform achieving 100% task completion and 5.6/7 usability score. Showcased at RuneFest 2024 keynote whilst creating the first OSRS design system used across all future products.
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15gifts Guided Selling
Drove 61% conversion increase and 40x ROI across Vodafone, EE, O2, Three, Sky and Virgin Media. Delivered 1.1M+ personalized recommendations.
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Jagex Accounts
Redesigned RuneScape's account ecosystem achieving 50% adoption, 98% import success, and 35% support reduction affecting millions of players.
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More Work
WTW Policy Summary
Built Willis Towers Watson's first Risk Intelligence app delivering 96% Excel reduction, 84% dashboard adoption, and SUS score of 78.
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Jagex Portfolio
Modernized Jagex Publishing Platform enabling third party title support, praised as "huge improvement" and "best looking front end for our games.”
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SETL OpenCSD
Joined fintech startup as first designer achieving 98% task completion and 94% user confidence post-onboarding making blockchain accessible.
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Jagex Publishing Vision
Defined and validated "North Star" vision for Jagex's multi-game platform revealing strong social feature demand influencing strategic roadmap.
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